Can I scan a competitor’s website?

Yes. Enter any website URL in the free scan form to see how often AI engines cite that brand for its own buyer prompts. Scanning a competitor shows you the gap between their AI visibility and yours.

The scan works the same way for any URL: Citably crawls the site, generates the buyer prompts that fit that brand, runs them against ChatGPT, and reports the citations. Run it on a competitor and you see their score, the prompts where they are cited, and the sources carrying them.

That last part is the useful intelligence. If a competitor keeps winning answers through a comparison page, a calculator, or a directory listing, the receipts will show it, and you now know what kind of asset wins citations in your category. That knowledge feeds directly into what you deploy for your own brand.

Inside the dashboard this becomes continuous rather than one-off. The Competitors tab tracks the rivals from your brand profile scan after scan, so you can watch your share against theirs over time instead of re-running manual checks. Share of Model is the metric built for exactly that comparison.

Everything involved is public behavior: real prompts, real engine answers, recorded as they happened. You are seeing what any buyer asking the same question would see.

One practical workflow: scan your top two rivals the same day you scan yourself, so all three snapshots reflect the same moment in the engines rather than different weeks.

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