Skip to content
Login Free Scan

Citably vs Frase

Citably vs Frase, compared side by side on the action tool, monitoring, content, and white label. We are honest about where each one fits.

Interactive Tool Deployment
AI Ad Placement
Full Platform White-Label
Transparent pricing

Our verdict

Frase is a strong AI content optimization platform. It analyzes search results, builds content briefs, writes and scores content, and in 2026 added AI Search Tracking with separate SEO and AEO scores (Frase labels the second a GEO score), so it now monitors where AI engines cite you while it helps you write. If your bottleneck is producing optimized content, Frase is a capable, well-built choice. But Frase is built around content creation and scoring, and its visibility work centers on writing better pages. Citably is built around the action tool: it scans where AI engines cite you, then deploys interactive tools and AEO articles to your site and layers AI ad intercepts on top, all from one token wallet, with the cached AI answer behind every result. If you need to deploy the fix and run AI ads, not just write and score content, Citably gives you the action tool Frase does not center on.

Feature
CitablyCitably
Frase

Action Tool
Deploy interactive tools to your site
✓Live
✗Not available

Deploy AEO articles to your site
✓Live
✓Writes and publishes content

AI ad placement (Boost)
Soon
✗Not available

Callable API action endpoints
✓Deploy as callable endpoints, Boost next
✓Content API and MCP

Monitoring
AI engines tracked
ChatGPT Gemini Perplexity Claude
ChatGPTPerplexityClaudeGeminiAI Overviewsbroad model coverage

Prompts tracked per month
Token metered, 50 tokens per 10 prompts
Plan dependent

Citation source breakdown
✓Full domain-level
✓AI Search Tracking

Reputation monitoring (good/bad mentions)
✓Built-in Reputation tab
✗Content focused

Pricing & Access
Entry price
See pricing
Subscription tiers

Free scan
✓Yes, no card required
✓Free trial

Token wallet model
✓Pay-per-action from one wallet
✗Subscription tiers

White Label
White-label offering
Full platform white-label (subdomain, branding, client accounts)
Limited

Agency pricing
Single token wallet for all actions
Higher content tiers

Action Tool

Deploy the Fix, Not Just the Draft

Frase writes and scores content and can publish it to your site. Citably deploys interactive tools as well as AEO articles: comparison widgets, calculators, and finders that Frase does not build. The asset that earns the citation is often a working tool, not another page.

Frase’s visibility work centers on producing optimized pages. Citably ships the page and the tool, then layers AI ad intercepts on top, so the fix is deployed rather than drafted.

Pricing Model

Track and Act From One Screen

Frase added AI Search Tracking and AEO scoring, which is genuinely useful for a content team. Citably tracks the same signals and then acts: deploy from the same screen, funded by one token wallet, with Boost next, with a cached receipt behind every result.

There is no per-seat pricing and no tier-gating on the actions that move your visibility. The difference is whether the tool returns a better draft or ships the asset that earns the citation.

White Label

Full White-Label, Not Just a Content Tool

Frase is built for content teams to write and optimize in. Citably hands agencies the whole platform: a branded subdomain, your colors, your logo, and individual client accounts that never see the Citably name.

Agencies set their own markup and resell AI visibility as their own product, on the same wallet model that powers deployment. Your clients log into your brand, and you keep the margin.

10+
AI Engines
Free
Scan to start
300+
Brands Scanning
60 sec
Scan Time
★★★★★

We switched from a report-only tool. Being able to deploy a calculator and watch it pull citations within a week changed how we pitch clients.

RM
Rachel Moss
Head of Marketing, Ardan Partners
★★★★★

One wallet for everything finally made the budget make sense. No more guessing which tier unlocks the feature I actually need this month.

DK
Devin Kraus
Growth Lead, Pieface
★★★★★

The full white-label let us run visibility as our own product. Clients log into our brand, and the margin stays with us. That was the deciding factor.

AL
Ana Lima
Head of Digital, Meridian Capital

Comparing more tools? See Citably vs Semrush. Keep exploring: run the free AI visibility checker, see Citably vs Otterly, or read the best AEO tools. Want to speak to our AEO experts first?

Citably vs Frase: common questions

Frase is an AI content optimization platform: it researches, writes, and scores content, and now tracks where AI engines cite you with separate SEO and AEO scores. Citably tracks the same signals and then acts on them from the same screen: it deploys interactive tools and AEO articles to your site and layers AI ad intercepts on top, all from one token wallet. Frase helps you write the page. Citably ships the page and the tool that earns the citation.

Frase added AI Search Tracking in 2026, so it does monitor citations across major models, which is genuinely useful. The difference is what happens next: Citably deploys the fix, interactive tools and AEO articles, from the dashboard, while Frase centers on helping you write better content.

Visit our pricing page for current Citably plans and token wallet details. Both tools list pricing publicly, so you can compare them there.

Citably runs real prompts across ChatGPT, Gemini, Perplexity, and Claude and records the answer behind every result. Frase covers a broad set of models for content scoring and tracking, including ChatGPT, Perplexity, Claude, Gemini, and AI Overviews.

If your bottleneck is producing optimized content, Frase is a capable, well-built choice. If you need to deploy interactive tools, run AI ads, and white-label the whole platform for clients, Citably is built for that.

See how AI mentions your brand today

Free scan. No credit card. Results in 60 seconds.