How the share of voice tool works
Enter your URL
The tool infers your industry and builds the real buyer prompts your audience asks AI engines.
We query the engines
Your brand is checked against ChatGPT, Gemini, Perplexity, and Claude in real time, with the answers recorded.
See the result and act
Get your score, see who AI recommends instead, and deploy the fix from the same screen.
Why share of voice moved to AI answers
When one AI answer replaces a page of results, being named is the whole game, and how often you are named against rivals is your share of voice. This tool runs the prompts that decide your category and reports the split between you and the brands you compete with. It is a cleaner signal than impressions because it reflects the recommendation itself. The metrics guide explains how to read it over time.
Frequently asked questions
What is share of voice in AI search?
It is how often AI engines name your brand compared with competitors across your buyer prompts. Otterly reports drafts and recommendations; see Citably vs Otterly.
Is the tool free?
Yes. The scan is free, no signup and no card.
How is this different from ad share of voice?
It measures organic recommendation inside AI answers, not paid impressions.
Who uses this?
Teams that benchmark against competitors. Agencies often start with the agency guide.
How long does it take?
About 60 seconds.
What do I do with the split?
Target the prompts where competitors dominate, deploy the fix, then re-check the share.
Track, Fix, and Win AI Answers